For the month of October in support of breast cancer awareness, The White Dress donates a percentage of its gown sales to the TBBCF towards cancer research. When brides say “yes” to their dress, we will ask them to dedicate their purchase to someone in their lives who have been affected by breast cancer- then, we make a donation in their name! Brides who dedicate their gown will be posted weekly on our Instagram: @thewhitedress